Mobile Internet Vs Wireless Internet – Which is Better?

A lot of people are confounded by the terms wireless internet and mobile internet. One would normally think that if you are accessing the worldwide web while out of the home or office, you are utilizing the services of a mobile access internet provider and since you are mobile, the internet you are using is automatically wireless. Now let us focus on the difference of mobile access internet and wireless internet before you subscribe to an internet service provider.

Unlike the egg and chicken impasse of what came first, wireless technology was developed first. Most homes and offices are hooked up on the internet using broadband connections that cabled or wired. Modern laptops and PCs have built-in wireless cards that can detect an internet network that is turned on within a specific area. Now, if the home or office internet connections are coupled with a gadget called a router, PCs and laptops equipped with wireless cards can detect the internet signal being transmitted by the router and the user will be able to surf the internet. This type of connection is called wireless internet.

On the other hand, mobile access internet is a totally distinctive type of connection or access. However, its only similarity with the wireless type of internet is it is also wireless, of course. Unlike wireless internet which only provides a limited area of connectivity, a mobile internet’s broadcast has a wider range since the signal comes from internet towers very similar to the ones being used by cellular phone companies. Mobile internet’s scope can be detected for miles around. That is the main difference between mobile internet and wireless technology.

But that is not all. Wireless internet is more prone to unauthorized log ins especially when the username and password for internet access has been compromised. However, that is not the same with mobile internet. Can you use the phone number and account of another cellular phone user if you do not have his/her physical SIM card? That would be impossible. And the same is true with trying to hack another person’s mobile internet subscription. Security-wise, mobile internet is safer.

Though limited in range, wireless internet allows you great mobility and ease of movement at home and in the office. When you want a colleague to see a particular scene or topic on your laptop, you do not need to give him the URL for him/her to see the same. Outside the confines of the home and office, you still can continue whatever you are doing utilizing mobile internet connectivity. The world is accelerating its ascent to the future because the ease of communication and the speed it is sent.

What is Internet Marketing? Define Internet Marketing

What is Internet Marketing? In broad terms Internet Marketing refers to promotion of commerce or business through the Internet medium. It is the way in which products or services are promoted and sold over the Internet. Internet marketing, also called web marketing, online-marketing and even “i” or “e” -Marketing uses the Internet to deliver all types of media to a global and even local market. The relatively low cost to disseminate information to a global audience makes it very unique compared to marketing of the past.

The interactive nature of the Internet has forced the evolution of its marketing strategies to include specialist skills to deal with the instant response and eliciting responses now present with this unique medium. A device must be included in your Internet marketing system to accommodate this instant response.

The term is also inclusive of the post-sale relationship between a business and its customers because it encompasses digital customer data management and electronic customer relations. It is widely used in the business world today and referred to as ECRM – Electronic Customer Relationship Management. This makes the scope larger as it refers to the on-going relationship supported by the Internet, e-mail, and wireless media.

Internet marketing ties together the technical and creative aspects of the Internet including design, branding, promotion and advertising, as well as sales. Here are three main objectives to help define Internet Marketing:

(1) Deliver a company’s message or presence in a marketplace. Branding its culture, mission and value as well as educating or detailing its products or service via the computer screen.

(2) Collect data research not limited by demographics, individual preferences or past requirements of both existing customers and (different groups, classes, stereotypes, etc.) as potential new customers.

(3) The actual selling, collection of fees, tracking of distribution and follow up of goods, services, or advertising space over the Internet.

The way in which one reaches out via the Internet to its prospective client is through different strategies. The more popular Marketing Strategies utilized by Internet Marketers are Social, Content and Paid marketing approaches. Each has their own attributes as well as limitations or short-comings.

There are several Business Model terms associated with Internet Marketing.

E-COMMERCE (electronic-commerce) refers to business over the Internet. Web sites such as Amazon.com and eBay are all e-commerce sites. The two major forms of e-commerce are Business-to-Consumer (B2C) and Business-to-Business (B2B). So, while the neighborhood baker doesn’t sell his cupcakes on the Internet, he utilizes the benefits of the Internet to search and find the supplier with the best price for flour.

LEAD-BASED WEBSITES are organizations or groups of websites that create value by capturing prospective clients or sales leads from the Internet to be utilized by or sold to a third party.

AFFILIATE MARKETING is a process in which a product or service is promoted by many people or entities that receive a percentage of the profits when the product is purchased. The Affiliate did not develop or produce it themselves. The owner or producer of the product has authority over whom and how their product is sold and customarily provides the “affiliate” with marketing materials; i.e. Website links, capture pages, and banner ads that have encoded tracking – the device used to ensure the affiliate gets credit for the sale.

LOCAL INTERNET MARKETING is the process used by a company with a “local customer base” that traditionally sells by warm market referrals, signage, location visibility, and utilizing the Internet to find and cultivate relationships with potential customers to later interact with offline.

BLACK HAT MARKETING is a form of Internet marketing or search engine optimization (SEO) commonly referring to the practice of using unethical techniques or employing deceptive, abusive, or less than truthful methods to make your search rankings go up to drive more traffic to your website.

The birth and growth of Internet marketing has also made a mark on the “personal worlds” of many individuals. With Internet Marketing offering individuals infinite ways to promote and market themselves, products, services and opportunities, the world of home-based-business has exploded.

Initially for the person that desires to capitalize on this medium for their own person commerce, Internet Marketing can be confusing or even overwhelming for most. Each method seems to have its own language to decipher and obstacle to overcome. A system or platform to manage all of these strategies can be very useful if it includes support training. It’s best to only choose 1 or 2 initial strategies to focus on at one time. The best strategy for one person may not be the best strategy for you. Most important is that you discover the strategy that you like most and are comfortable performing. If you enjoy the process you will be certain to be better at it. And the better you are at it, the more likely you’ll become consistent with its implementation. You will find that the strategy you choose is much less important than your ability to do it consistently in order to achieve results.

I agree it can seem overwhelming at times, but actually the process can be quite simple if you focus on just one strategy at a time. There are unlimited training courses, Internet tools, websites and programs to help you be more effective and efficient in each category or strategy you choose. Having someone to help guide you through the process, pointing out which tools and programs offer the most help, not only will save your sanity, but also can save you hundreds of hours and thousands of dollars in the process.

PPC Search Engine Internet Advertising – Most Common Mistake

Internet marketing is very hot right now, and one of the most popular, easy, and effective ways to make money online through internet marketing is using “Pay-Per-Click” – or PPC search engine internet advertising. For those who are new to internet marketing, PPC search engine internet advertising is the process of creating ads on popular search engines (such as Google or Yahoo) that will show up when users search for specific keywords that the internet marketer specifies. The internet marketer in turn pays a certain price (usually a few cents) each time a user clicks on the advertisement.

These advertisements, which generally appear next to the main result listings on the search engine, can provide a link to any website that the internet marketer would like the user to visit – this link could lead directly to the merchant’s landing page or to another website that provides the user with more information that will hopefully lead the user to purchase the product that the internet marketer is promoting.

While PPC search engine internet advertising can be an incredibly effective method to increase an internet marketer’s sales, when used incorrectly, this method can be disastrously expensive for the internet marketer and can create a bigger expense than the sales it generates. Below is the most common mistake you should avoid when starting out with PPC search engine internet advertising.

MOST COMMON MISTAKE: Using general, unspecified and non-relevant keywords in your advertisements

This is by far the most common and the most detrimental PPC search engine internet advertising mistake an internet marketer can make. Generally, most inexperienced internet marketers using PPC advertisements want to get a lot of traffic to the website they are promoting, which is understandable, because without any traffic internet marketers can’t make sales.

So, when deciding to promote a product that teaches people how to make money using internet marketing techniques, many marketers may decide to advertise under the keywords “make money online.” These are horrible keywords to use because they are so general and vague. There are literally hundreds of thousands of ways for people to make money online, and more than 95% or these will be unrelated to the specific product that this internet marketer is promoting.

While these keywords are sure to get a lot of traffic clicking on that specific advertisement, because a lot of people type “make money online” into a search engine, very few will actually be willing to buy any specific product when they search under these terms because they are most likely simply seeking general information on the topic of making money online. Therefore, the internet marketer advertising under the terms “make money online” will get a lot of traffic and clicks but very few sales, which means he or she will be forced to pay unthinkable mounts of money in advertising costs, which in turn makes it quite difficult for this internet marketer to turn a profit.

A much better choice of keywords for this particular campaign would be something like “best affiliate marketing training guide”. This is much more targeted and direct, and it will attract viewers who are much more likely to buy the product you are trying to promote, especially if your link brings the user to a page that has more detailed information on the product itself. While this choice of keywords will lead to less traffic and fewer clicks than “make money online” will, the marketer advertising under “best affiliate marketing training guide” is sure to make a larger profit because he or she will pay less in advertising costs and target people who are more likely to buy the particular product that he or she is advertising.

Always remember to use relevant and specific keywords instead of broad, general, and unrelated ones in your PPC search engine internet advertising campaigns and watch your profits soar.